Optometrist’s Office Visum

Main sales area

When trying to use the space as efficiently as possible, displaying as many products as we could, our goal was to keep the interior open and spacious, which resulted in an exhibition pavilion embedded into a premade area. The individual parts of the shop blend naturally, yet differ just enough to stay faithful to their designated function.

The glass displays running along the majority of the area visually connect the rough ebb and flow of the surrounding urban environment with the receding gradient of concrete and wooden surfaces.

Materials

The aforementioned concrete, combined with oak panels, steel elements without any surface treatment and wavy plastic comprise a presentation platform onto which we were, thanks to a tight cooperation with the client, able to superimpose a significant amount of specifically-designed elements, transforming the interior into a truly remarkable space.

Brushed oak

Cladding

Anthracite

Ceiling

Cast concrete

Floor

Layout

As was already mentioned, the store consists of multiple zones, which are thoughtfully divided by function – sales, VIP, presentation, but we can also find a workshop and examination room. Upon entering the optometrist’s office, the customers are greeted by the staff directly at the main desk, where they are directed towards the individual zones based on their needs.

Consultation and VIP zone

This zone is brimming with unorthodox solutions. The prototype light pipes meant to cast light on the products and elliptic parts of the store are placed in a specific way for them to present the goods in a positive way in addition to providing enough light.

The semi-transparent wavy plastic we used for the round walls is a testament to the fidelity of the entire design. Not only does it underline the identity of an optometrist’s office as a place of eyesight improvement, but, thanks to the wooden panelling placed behind it, the plastic also works to visually make the space seem larger with a hint of infinity.

Employee zone and dayroom

The staff area is designed to fulfil all the needs of the personnel and allow them to rest up in the dayroom in-between clients. In addition to that, it also contains a workshop for eyewear repair.

A small children’s corner, which hides all sorts of ways how to amuse children or their guardians while the client is being attended to, is also present.

Display area

When designing this zone, we intended it to be able to display as many various products as possible. Other than the wooden shelves, we managed to design a truly one-of-a-kind system of stainless steel wire ropes with 3D-printed plastic holders suspended on a wood & steel frame.

Even though the entire piece is organically and seamlessly integrated into the area, its creation required an enormous dose of precision and planning. The top and bottom solid pieces were made of steel via a plasma cutter due to their precise dimensions, and the opal-glass light pipes with an LED strip hung on the frame seemingly levitate.

This was our first time producing a piece like this, but we can proudly say there isn’t anything like it far and wide. It is truly a prototype.

Details

In addition to the aforementioned pieces, several other remarkable elements dot the interior, for example, the display cases, whose bent glass was made using a special technique. The placement of the products themselves is meticulously thought out.

The display case with the bent glass lets the individual pieces shine, whereas the priority brand LINDBERG catches the eye of the customer from the white shelves. We didn’t want the glasses located on the wooden shelves to stand out as much, because they belong to a category labelled others.